For those that use an @aol.com email address, you might have noticed an email that appeared to be spam, but it wasn’t. It came from the sender "FooterSettlement" with subject line "OFFICIAL NOTICE OF PENDENCY OF CLASS ACTION AND PROPSED SETTLEMENT", and looked like this:
This is not spam. In short, what it means is that you now have the ability to opt out of footer advertisements in the emails you send. All you have to do it login to your AOL Mail first, then go to the web address http://footer.aol.com and simply uncheck the box, like this:
..then click the Save button.
From that point, no footer ads will be sent in the mail you send from your AOL email account.
It’s about time.
If you use AIM for instant messaging, any AIM account has the ability to send email. Your email address would be your-AIM-screen-name@aim.com. This has the same ability to opt out of footer ads just like @aol.com addresses do. To access and start using mail for an AIM account, the address to go to is http://webmail.aol.com. Login using your AIM credentials.
Are footer ads in outgoing emails good revenue generators anymore?
No. In order for free email providers to keep existing users and moreover attract new ones, the content of the communication sent to and from people must be absolutely ad-free. The biggest reason for this is SMS (Short Message Service) compatibility. Many of us use our email to send in the form of a short text message to cell phones. An email system that forces footer ads on all outgoing mail literally prevents you from sending any SMS at all, due to the fact you trip the 180-character-or-less limit every time you attempt to send a message.
Yahoo! Mail hasn’t had any footer ads on outgoing mail for some time and Gmail never has. Hotmail/Windows Live Mail does but only if you use the free web-based version. However I’m certain Hotmail will eventually drop the footer ads as well; it’s only a matter of time.
Any free email provider today that uses footer ads on outgoing messages is, pun intended, shooting themselves in the foot. Ad-supported free email should show ads in the web interface only and nowhere in the body of any message. This allows the user to send mail to anybody on any device, including mobile devices, without restriction.
At present, the most SMS-friendly free email providers are Google, Yahoo! and now AOL. Hotmail isn’t SMS-friendly only for the reason their free web-based version forces footer ads on outgoing messages. You can get around this by using the Windows Live Mail email client (mail sent from the client does not include footer ads at all) or by having a Hotmail Plus account, but it would be nice if Microsoft followed the lead of Yahoo! and AOL and dropped the footer crapola altogether.
The time for footer ads in email is over. The companies who choose to remain with it will have their users abandon the service in favor of footer-free email.
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